Specialist -Artificial Intelligence

Job Description

AI Specialist

Must Have Technical/Functional Skills

Technical Expertise

* Proficiency in AI/ML frameworks (TensorFlow, PyTorch), Generative AI models, and NLP techniques,

Adobe’ suite of products

* Hands-on experience with cloud AI services (AWS, Azure AI, Google Cloud AI) and tools like GitHub

Copilot.

* Strong programming skills in Python and familiarity with APIs for integration.

Domain Knowledge

* Understanding of digital experience platforms, marketing technology stacks (Adobe, Sitecore,

Salesforce, etc.), and data ecosystems.

* Exposure to personalization engines, recommendation systems, and conversational AI.

Roles & Responsibilities

The AI Specialist will be a key contributor in TCS Interactive’s DX Practice, focusing on designing, developing,

and deploying AI-driven solutions that enhance customer experience, marketing technology, and digital

transformation initiatives. This role demands strong technical expertise in AI/ML and Generative AI, combined

with a deep understanding of digital experience platforms and enterprise ecosystems.

Solution Development

* Design and implement AI-powered solutions for personalization, automation, and customer engagement across marketing, commerce, and service channels.

* Develop and optimize machine learning models for predictive analytics, recommendation engines, and conversational AI. Innovation & Experimentation:

* Drive PoC and MVP-led experimentation for AI use cases in DX, leveraging frameworks

* Collaborate with design studios and engineering teams for rapid prototyping and creative AI engineering. Integration & Deployment:

* Integrate AI capabilities with enterprise platforms such as Adobe Experience Cloud, AEM, CDP, and marketing automation tools.

* Ensure compliance with Responsible AI frameworks, geo-specific regulations, and data privacy standards. Collaboration & Advisory:

* Work closely with DX Advisors, Experience Designers, and Martech SMEs to align AI solutions with client objectives.

* Participate in client workshops and strategic discussions to position AI capabilities effectively.

Generic Managerial Skills, If any

* Strong analytical and problem-solving abilities.

* Excellent communication and stakeholder management skills.

Ability to work independently and in cross-functional teams.

Education

Bachelors Degree

Salary Range: $180,000 - $230,000 a year

Qualifications: BACHELOR OF COMPUTER SCIENCE