Principal Product Manager, Accessibility

Siteimprove helps organizations build inclusive, compliant digital experiences across digital content, reducing legal risk while improving customer experience for everyone. Accessibility is also becoming a board-level priority globally (e.g., WCAG-aligned regulations and the European Accessibility Act), and our customers need a partner who can help them move from reactive compliance to proactive governance and continuous improvement.

We’re hiring a Principal Product Manager to lead a major slice of our Accessibility pillar, owning a high-impact problem space end-to-end and raising the bar on product craft across the team.

What you will be doing

* Lead product strategy & outcomes

* Own the product strategy for your domain: vision → bets → roadmap → results.

* Define and drive metrics (e.g., activation, retention, remediation throughput, issue recurrence, compliance readiness, customer retention influence).

* Make smart tradeoffs across customer value, time-to-impact, technical feasibility, and go-to-market leverage.

Practice world-class product discovery

* Run continuous discovery with customers and users (accessibility leaders, developers, marketers, compliance teams).

* Use qualitative + quantitative insights to identify the highest-leverage problems.

* Write crisp problem definitions, success metrics, and decision docs; socialize them early and often.

Deliver with excellence (with engineering + design)

* Partner tightly with Design and Engineering in a true “trio” model.

* Break big bets into shippable increments; deliver value continuously.

* Ensure solutions are usable, accessible, secure, and enterprise-ready.

Drive cross-functional alignment

* Align with GTM (Sales, CS, Marketing), Support, and Enablement to ensure successful launches and adoption.

* Build clear product narratives: positioning, value props, packaging implications, and customer-facing messaging.

* Influence executive and stakeholder decisions with data, clarity, and strong product judgment.

Raise the bar for the org

* Coach PMs and cross-functional peers on product craft: discovery habits, strategy clarity, writing, prioritization, and decision-making.

* Establish reusable frameworks, templates, and operating cadence for your domain (PRDs, opportunity canvases, experiment plans, launch checklists).

What we will require of you

* 8+ years in Product Management (or equivalent), with experience shipping B2B SaaS at scale.

* Strong product sense: you can turn ambiguity into clear problem statements, coherent strategies, and simple solutions.

* Demonstrated success leading complex cross-functional initiatives with engineering and design.

* Excellent written + verbal communication; you write docs people actually read.

* Comfort with data: you can define metrics, interpret funnels/cohorts, and combine data with qualitative insight.

* High ownership mindset: you act like a GM for your domain.

What we will love about you

* Accessibility domain experience (WCAG, ADA, EAA), compliance workflows, or enterprise governance products.

* Experience building workflow products (triage → assign → fix → verify), and/or automation/AI-assisted systems.

* Integrations/platform experience (APIs, webhooks, partner ecosystems, CMS, design/dev toolchains).

* Experience influencing packaging/pricing or multi-product suites.

* Familiarity with regulated enterprise customers and security/compliance constraints.

In addition, we hope you will appreciate:

* Rest and relaxation: 25 days of annual leave plus 10 paid public holidays, giving you time to recharge, focus on your wellbeing, and take meaningful time away when you need it.

* Comprehensive benefits: Private Medical Insurance, enhanced family leave and Step Back-In programme, wellbeing support through Canada Life (including 24/7 GP access, mental health services, fitness and wellbeing programmes), life assurance, and travel-to-work reimbursement—supporting you and your family at every stage.

* Prepare for the future: Aviva workplace pension with employer contributions, helping you plan confidently for your long-term financial wellbeing.