Performance Marketing Manager

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟯𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟯-𝟭𝟬 𝗟𝗣𝗔)

Experience: 3+ yrs

Location: Chennai, Tamil Nadu, India, Bengaluru

Job Type: Full-time

We are looking for a data-driven and results-oriented Performance Marketing Manager to lead digital acquisition, campaign optimisation, and revenue growth across e-commerce channels. The role combines performance marketing, data analytics, e-commerce ROAS, creative strategy, and marketing technology to build scalable customer acquisition programs.

The ideal candidate will be comfortable working across paid media, analytics, creative, and e-commerce operations, using data to make informed decisions and improve campaign efficiency. You will play a key role in driving profitable growth through structured experimentation, performance optimisation, and strong collaboration across marketing and creative teams.

Requirements

Key Responsibilities

• Develop and execute performance marketing strategies focused on customer acquisition, revenue growth, and profitability.

• Plan, launch, monitor, and optimise paid digital campaigns across relevant platforms.

• Track and improve e-commerce ROAS, CAC, conversion rates, revenue, AOV, and other key performance metrics.

• Analyse campaign, customer, product, and website data to identify performance trends and growth opportunities.

• Build dashboards, reports, and performance analyses to communicate campaign results and actionable insights.

• Use GA4 to analyse customer journeys, traffic sources, conversions, engagement, and e-commerce performance.

• Implement and maintain accurate marketing and conversion tracking through Google Tag Manager.

• Work with Shopify to analyse store performance, conversion funnels, product performance, and customer behaviour.

• Identify tracking gaps and coordinate with technical teams to improve data accuracy and attribution.

• Develop a strong creative strategy based on performance data, customer insights, audience behaviour, and campaign results.

• Collaborate with designers, content teams, and creative partners to develop high-performing ad concepts, formats, and messaging.

• Conduct structured A/B testing across creatives, audiences, landing pages, offers, and campaign strategies.

• Monitor campaign performance regularly and proactively identify underperforming areas.

• Optimise budgets, targeting, bidding, creatives, and campaign structures to improve efficiency.

• Translate analytics into clear recommendations for marketing and business stakeholders.

• Collaborate with e-commerce, creative, product, and technology teams to improve the overall customer acquisition funnel.

• Stay updated on changes in digital advertising platforms, analytics tools, attribution practices, and e-commerce trends.

• Continuously experiment with new growth opportunities, channels, creative approaches, and optimisation techniques.

What Makes You a Great Fit

• 3+ years of experience in performance marketing, digital marketing, e-commerce growth, or a related role.

• Strong hands-on experience with Data Analytics and performance marketing.

• Proven ability to manage and optimise e-commerce ROAS and performance metrics.

• Strong understanding of customer acquisition, conversion funnels, CAC, LTV, AOV, and revenue optimisation.

• Hands-on experience with Shopify and e-commerce analytics.

• Strong working knowledge of GA4 and Google Tag Manager, including conversion and event tracking.

• Strong analytical skills with the ability to interpret campaign and customer data and convert insights into actions.

• Experience developing performance-focused Creative Strategy and collaborating with creative teams.

• Practical experience with A/B testing, experimentation, campaign optimisation, and performance reporting.

• Strong understanding of paid media platforms and digital acquisition strategies.

• Excellent Excel/Google Sheets skills and comfort working with large datasets and performance reports.

• Strong communication and stakeholder-management skills.

• Highly detail-oriented, commercially aware, and focused on measurable outcomes.

• Proactive, curious, and comfortable working in a fast-paced, performance-driven environment.