We Love AI JobsMarketing Manager Install Base France / Iberia
UltimoThis Marketing Manager plans and delivers marketing for the install base across France and Iberia, supporting brand awareness, lead generation, and sales. The work includes localizing campaigns, managing digital channels and CRM activity, and reporting on results and budget.
Skills & Expertise
Key Responsibilities
Plan and execute regional marketing programs aligned with market-unit goals.
Manage lead generation, campaigns, events, digital channels, and localized marketing materials.
Track campaign results, manage the marketing budget, and deliver regular reports.
Full Description
Job Description
The role provides you with an opportunity to flex your creative muscle and put real-life solutions in place to make an instant business impact. It is a hands-on role where you will generate ideas as well as execute them. You will utilize your innate curiosity and test your resilience, focused on but not limited to:
• Planning and execution of marketing strategy and plan, aligned with market unit go to market plans, goals and objectives
• Overall responsibility for building brand awareness, brand management and corporate identity within the market unit.
• Lead generation- including virtual and onsite events (external/internal), campaigns, digital, social media both direct to market and through, or in collaboration with partners
• Work with Marketing Global teams on the promotions of their own programs
• Provide local Research and marketing intelligence to boost Sales- including competitor and industry information
• Creation of locally relevant advertising campaigns and marketing collateral
• Managing website, digital marketing platforms and campaigns including social media and search engine marketing
• Scrutiny of Campaign results including post-event analysis and reporting.
• Localization and execution of global and regional marketing campaigns where relevant
• Management of the CRM system- Lead management and list collation.
• Working within a matrix structure to manage and support team members within both marketing and business development functions.
• Management of the marketing budget
• Monthly and Quarterly Marketing reports
Qualifications
• Education: Marketing, Economics, Business Administration / Management or other relevant for the role
• Professional experience: 5+ years
• Proven success in a similar role within an enterprise software sales organization
• Strong problem-solving skills.
• Ability to multi-task and work under pressure, meet deadlines, and able to navigate a matrix organization to leverage direction and support required.
• Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholders
• Good presentation skills and ability to interact with internal/external customers.
• Ability to act with tact and discretion and a sense of humor. Be resourceful and reliable in the identification of solutions and handling of complex situations.
• Knowledge and fluency in marketing tools: CRM, HubSpot or similar, other typical for Install Base;
• Excellent verbal and written communication skills with business level command of English and French; Spanish will be of advantage;
Additional Information