Marketing Manager - Demand Generation & Growth Marketing

About Huzzle

At Huzzle, we connect elite remote professionals with fast-growing companies across the UK, US, Canada, Europe, and Australia. Our clients range from early-stage startups to established SaaS and eCommerce businesses. When you join through Huzzle, you're placed directly with a client as part of their in-house team. No outsourcing layers, just impactful work with global visibility.

Role Type: Fractional (12 days a month)

Engagement: Independent Contractor

About the Company

Our client is a growth-focused consultancy working with established B2B organizations to scale their commercial performance. They specialise in aligning marketing, sales, and operations to build predictable, high-performing revenue engines for their clients.

With a strong emphasis on strategic execution, data-driven decision-making, and modern demand generation frameworks, they deliver measurable pipeline growth across multiple industries.

Job Summary

We are hiring a Marketing Manager – Demand Generation / Growth Marketing to lead and execute high-impact demand generation strategies for B2B clients.

This is a fractional, contract-based remote marketing role ideal for a senior-level growth marketer who thrives on building scalable pipeline engines, leveraging AI-powered marketing workflows, and driving measurable revenue outcomes.

You will work closely with content, sales, and leadership teams to transform thought leadership into high-converting campaigns, while optimizing the entire marketing funnel—from awareness to conversion.

Key Responsibilities

• Demand Generation Strategy

• Develop and execute end-to-end demand generation strategies aligned with client revenue goals

• Build scalable, full-funnel marketing systems across awareness, acquisition, nurture, and conversion

• Design integrated inbound and outbound campaigns to drive qualified pipeline growth

• Leverage AI tools and marketing technology to improve campaign efficiency and velocity

• Campaign Management & Execution

• Plan and execute multi-channel campaigns across digital platforms (including LinkedIn performance marketing)

• Create high-converting lead magnets (reports, whitepapers, industry insights)

• Implement account-based marketing (ABM/ABMS) strategies targeting high-value prospects

• Develop structured sales prospecting and lead nurture programmes

• Collaboration & Alignment

• Partner with content teams to convert thought leadership into revenue-generating assets

• Align closely with sales, recruitment, and business development teams

• Collaborate with subject matter experts and external partners to execute campaigns

• Marketing Operations & Automation

• Build and optimise marketing automation workflows and nurture sequences

• Manage CRM and marketing automation platforms effectively

• Continuously optimise landing pages, funnels, and campaign performance

• Analytics & Performance

• Track and report on KPIs including pipeline contribution, lead volume, and ROI

• Monitor cost per lead (CPL), conversion rates, and engagement metrics

• Use data-driven insights to continuously improve marketing performance

Requirements

• Must Have

• 8+ years’ experience in B2B demand generation, growth marketing, or digital marketing

• Proven success in building and scaling demand generation engines that drive revenue

• Strong expertise in account-based marketing (ABM/ABMS)

• Experience in technology, consulting, or professional services environments

• Deep understanding of B2B buyer journeys and multi-touch marketing funnels

• Hands-on experience with CRM and marketing automation platforms

• Strong analytical mindset with a data-driven approach

• Excellent collaboration skills across cross-functional teams

• Preferred Tools & Tech Stack

• Marketing automation: HubSpot, Marketo

• CRM platforms: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive

• Analytics and reporting tools (e.g., GA4, dashboards, attribution tools)

Benefits

💻 Fully Remote: Work from anywhere with international teams

🚀 Career Growth: Join companies in SaaS, MarTech, and B2B services

🤝 Peer Community: Connect with high-performing sales professionals in our network

🧭 Ongoing Support: Receive guidance from Huzzle before and after placement