Lifecycle Marketing Lead

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Lead in Canada.

This role is a high-impact opportunity to own the full customer journey across acquisition, activation, retention, and expansion within a fast-growing SaaS environment. You will design and execute end-to-end lifecycle strategies that directly influence revenue, engagement, and customer value. Working at the intersection of marketing, product, and data, you will build highly targeted, behavior-driven campaigns across multiple channels including email, SMS, in-app messaging, and sales sequences. This is a hands-on position where execution matters as much as strategy, requiring someone who can both build and optimize complex lifecycle programs. You will collaborate closely with cross-functional teams to translate customer insights into scalable automation and personalized experiences. The environment is fast-paced, data-driven, and highly experimental, with strong emphasis on iteration, testing, and measurable outcomes. You will also leverage modern AI tools to enhance efficiency, insight generation, and campaign performance.

Accountabilities

* Own and continuously optimize the end-to-end customer lifecycle, identifying key drop-off points, behavioral triggers, and opportunities for growth

* Design, build, and execute multi-channel lifecycle campaigns across email, SMS, in-app messaging, drip flows, and sales sequences

* Develop segmentation strategies and run A/B tests to improve activation, retention, expansion, and churn reduction outcomes

* Translate customer behavior and product usage data into actionable lifecycle strategies in collaboration with data and revenue operations teams

* Partner with Growth, Product Marketing, and Content teams to test messaging, creative assets, and conversion strategies across touchpoints

* Own lifecycle reporting and performance analysis using tools such as HubSpot, Amplitude, GA4, and Pendo, turning insights into optimizations

* Drive experimentation and automation to improve engagement, pipeline contribution, and customer lifetime value

Requirements

* 4+ years of experience in lifecycle marketing, email marketing, or marketing operations in a SaaS startup environment

* Proven experience building and optimizing full-funnel, cross-channel customer journeys

* Hands-on ability to execute campaigns end-to-end, not only strategy or planning

* Experience supporting both product-led and sales-assisted growth motions, including onboarding, activation, upsell, and retention programs

* Strong proficiency with lifecycle tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar platforms

* Deep understanding of segmentation, experimentation, and lifecycle testing methodologies

* Strong analytical skills with the ability to translate behavioral data into marketing actions

* Excellent communication and collaboration skills across cross-functional teams

* Demonstrated ability to use AI tools to improve workflow efficiency, content creation, and campaign optimization

* Bonus: HubSpot certification, HTML knowledge, or experience with predictive modeling and SMB growth funnels

Benefits

* Competitive base salary of $110,000 - $120,000 CAD, with potential for additional compensation based on experience

* Flexible remote-first work environment across Canada

* Paid time off including flexible PTO, monthly extra days off, and company-wide holiday shutdown

* Strong health and dental coverage, with enhanced employer contributions depending on region

* Retirement savings plan with employer matching

* Parental leave program designed to support growing families

* Home office setup stipend, internet and phone allowance

* Annual company retreat and ongoing learning & development opportunities

* Weekly pay schedule and additional wellness-focused perks.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.