Growth Marketing Specialist (Spanish)

GROWTH MARKETER SPECIALIST

Join our award-winning team of data scientists, software developers and support engineers who are tackling the biggest challenges in our global food systems and are pioneering transformative innovations using GenAI, computer vision and machine learning. As a Growth Demand Specialist,  you'll have primary responsibility for developing and operating a modern, tech-forward, AI-powered engine to build top-of-funnel leads to drive our growth. 

About You

You are looking for career growth and want to pioneer new technologies that will have a positive impact on the world. You love fast-paced environments, collaboration, are self-motivated and think outside the box. You love experimentation, understand digital automation, and know how to turn content, data, and creativity into a consistent qualified pipeline of leads. 

About the Opportunity

Role Overview

As Growth Demand Specialist, you’ll have a hybrid role–part BDR, part digital marketer, part marketing automation builder–who will own the top of the funnel. Your job is to scale inbound lead flow, launch smart outbound campaigns, and build repeatable systems that generate qualified meetings. This is not a traditional “junior marketer” role. It’s a hybrid role for someone who:

* Thinks like a digital strategist

* Operates like a technical marketer

* Executes like a scrappy BDR, and

* Uses AI + automation as force multipliers

You will help lay the foundation for a future sales team, including the planned addition of a senior Enterprise Account Executive for large, complex deals.

Key Responsibilities

1. Own and Build Top-of-Funnel Systems

* Design, test, and optimize AI-powered outbound sequences across email, LinkedIn, and industry communities.

* Improve lead capture, lead scoring, and qualification using HubSpot.

* Launch A/B tests weekly across messaging, audiences, and CTAs.

2. Amp Up Inbound Through Digital Marketing

* Turn our existing content, webinars, conference talks, and expert insights into:

* Lead magnets

* Drip campaigns

* Retargeting assets

* SEO-optimized content

* Optimize our website for conversion (CRO frameworks, forms, automations, routing).

* Manage website (Wordpress) and monthly newsletter (Campaign Monitor) content

3. Build Automation to Scale Everything

* Implement AI tools for:

* Prospect research

* Contact enrichment

* Personalized outreach

* Lead scoring

* Meeting scheduling

* Connect automation workflows across HubSpot, Apollo, Zapier, LinkedIn, Slack, and email.

4. Partner with CEO & Prepare for Sales Team Expansion

* Take ownership of early meetings and nurture deal flows.

* Help build the pipeline necessary to justify hiring a senior Enterprise AE (targeting enterprise/government/global accounts).

* Track KPIs and report funnel insights weekly.

Skills & Qualifications

* 1–3+ years in Demand Gen, BDR, Growth Marketing, or Marketing Ops.

* Hands-on experience with HubSpot, Apollo, Campaign Monitor, Wordpress, LinkedIn Sales Navigator, Google Ads, Meta/LinkedIn Ads, and AI assistants.

* Strong comfort with automation tools (Zapier, Make, HubSpot Workflows, Clay, ChatGPT).

* You enjoy cold outreach, A/B testing, data, and building repeatable systems.

* You want to help a scaling company transition from founder-led sales to a modern sales + marketing engine.

* Professional fluency in English and Spanish

Nice to Haves

* Experience working in a small, fast-moving tech company.

* Familiarity with long enterprise sales cycles.

* Ability to repurpose technical content into digestible marketing assets.

* Interest in eventually growing into Demand Gen Manager, SDR Lead, or Growth Lead.

Success Looks Like

Within the first 6 months, you will have:

* Increased MQL → SQL volume through predictable inbound workflows.

* Delivered outbound sequences that generate 10–20 qualified meetings per month.

* Automated 20–40% of manual prospecting and follow-up tasks.

* Built the pipeline necessary to confidently hire a high-end Enterprise AE.

Salary & Benefits

* Salary: $75,000 to $90,000 CAD depending on experience

* Competitive Benefits Package: We offer employees stock options, 3-weeks vacation and extended medical benefits.

* Hybrid / Flexible Work Environment. We prefer hybrid work in our Vancouver office (2-3 times per week), but are open to remote work as well.

* Learning and Mentorship: Self-improvement, mentorship and career growth are core to our values. We are a growing company and you’ll be able to grow your career with us.

Our Team

We are a globally distributed, multicultural team originally from nine different countries (and counting!) with 4 members, including the CEO and CTO, doing hybrid work from our Vancouver headquarters. We believe a diversity of cultures and experiences makes us stronger and generates more inclusive and lasting solutions. We promote employment equity and welcome all candidates regardless of culture, race, religion, age, gender identity, sexual orientation, economic class, physical ability or other status. Join our team to explore the world.

What to Expect

Only candidates selected for an interview will be contacted. Here’s what to expect in our hiring process:

* Application

* 30-minute introductory interview

* Testing (1 to 8 hours depending on role)

* 2 – 3 follow-up interviews with team members and senior managers

* References

* Employment offer