ElectricPe - Head of Sales and Distribution

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟮𝟱𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟯𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟮𝟱-𝟯𝟬 𝗟𝗣𝗔)

Experience: 5+ yrs

Location: Gurgaon, Haryana, India

Job Type: Full-time

We are looking for an experienced and results-driven Head of Sales & Distribution to lead sales, distribution, retail performance, and network expansion across company-owned and franchise outlets.

The role will be responsible for developing the overall sales strategy, driving revenue growth, improving outlet performance, expanding the franchise network, and building a high-performing multi-territory sales organisation. The ideal candidate will have strong experience in retail sales, distribution, franchise development, channel management, and multi-location operations.

This is an on-site leadership role requiring close collaboration with the Founder/CEO and operational teams.

Requirements

Key Responsibilities

• Develop and execute the overall sales and distribution strategy across territories, company-owned outlets, and franchise stores.

• Establish territory-wise, store-wise, and team-wise sales targets aligned with business objectives.

• Lead and coach Territory Sales Managers and drive accountability across multiple sales territories.

• Monitor revenue, sales conversion, lead generation, customer follow-up, outlet productivity, and other key sales metrics.

• Identify underperforming outlets and implement targeted action plans to improve sales performance.

• Build and manage a strong pipeline of potential franchise partners and locations.

• Evaluate prospective franchisees based on commercial capability, market potential, location suitability, and business fit.

• Lead franchise acquisition, commercial discussions, onboarding, and launch planning.

• Coordinate with internal teams to ensure new franchise outlets are operationally and commercially ready for launch.

• Support existing franchise partners with sales planning, performance improvement, and business development.

• Drive sales execution across both COCO and FOFO outlets.

• Improve store-level sales processes, lead management, customer engagement, and conversion practices.

• Work with Operations and Supply Chain teams to ensure product availability and timely delivery across outlets.

• Develop territory expansion plans based on market potential, customer demand, competition, and commercial viability.

• Analyse sales data, forecasts, outlet performance, and territory trends to identify opportunities and risks.

• Prepare regular business reviews, sales forecasts, expansion updates, and performance reports for the Founder/CEO.

• Establish standard sales processes, reporting mechanisms, performance dashboards, and review cadences.

• Drive cross-functional collaboration across Sales, Operations, Supply Chain, Marketing, and Finance.

• Identify opportunities to improve revenue, distribution efficiency, customer acquisition, and retail productivity.

What Makes You a Great Fit

• 5+ years of experience in sales leadership, retail sales, distribution, channel management, or multi-location business management.

• Proven experience managing sales teams across multiple territories, stores, branches, or outlets.

• Strong experience in franchise development, FOFO models, channel sales, or partner management.

• Demonstrated ability to build and execute sales strategies that deliver measurable revenue growth.

• Experience managing franchise acquisition, partner onboarding, location evaluation, and outlet launches.

• Strong understanding of retail sales processes, lead conversion, customer follow-up, and outlet performance management.

• Proven ability to lead and coach managers and frontline sales teams.

• Strong commercial judgement with excellent negotiation, relationship management, and business development skills.

• Comfortable working with sales data, forecasts, KPIs, dashboards, and performance reports.

• Strong analytical and problem-solving capabilities with a results-oriented mindset.

• Excellent communication and stakeholder-management skills, including the ability to present effectively to founders and senior leadership.

• Ability to work closely with Operations, Supply Chain, Marketing, and other cross-functional teams.

• Strong ownership mindset and willingness to operate hands-on in a fast-paced, growth-oriented environment.

• Comfortable working on-site in Gurgaon and travelling across territories and outlet locations as required.

• Bachelor's degree in Business Administration, Sales, Marketing, Management, or a related discipline is preferred.