EdTech Growth Representative (Sales & Lead Gen)

Are you an educator looking to leave the classroom, but still passionate about the future of learning?

Our client is a fast-moving edtech startup building the virtual classroom infrastructure that tutoring businesses and education providers rely on worldwide. They work at the intersection of sales, product, and technology -- and they move fast. This is not a corporate environment. Expectations are high, the pace is relentless, and the work has real impact. They are a heavily AI-forward company, currently experiencing explosive growth as they scale their customer acquisition in the global tutoring vertical.

The Role This role is built for someone who gets restless doing just one thing. You will move between content, SEO, outreach, and lead qualification -- sometimes in the same week. Reporting directly to the Head of Growth and working closely with the CEO, you will be the engine behind the top-of-funnel pipeline.

This is a ground-floor opportunity to build a growth function from scratch. You will be taught the frameworks, the tools, and the sales processes; you bring the drive.

What You Will Do

* AI-Assisted Content Engine: Produce high-quality, AI-assisted content that drives organic traffic. You will act as a high-volume prompt engineer, generating, fact-checking, and refining up to 20 articles a day using tools like Claude.

* AEO & SEO: Ensure the content is optimized not just for Google (SEO), but for AI Engines (AEO) to put our client in front of the right audience.

* Outbound Sales & Hustle: Run cold outreach campaigns -- email, LinkedIn, and beyond -- to identify and engage prospective clients in the education sector.

* Pipeline Management: Qualify inbound and outbound leads, gather the right information, and pass sales-ready opportunities to senior team members.

* Adapt & Scale: Take on whatever else needs doing, within reason. This is a startup. The above list will grow.

Requirements

What We Are Looking For

* The Educator Advantage: Experience in the education sector; you understand how tutoring businesses, schools, or edtech companies operate. (Former teachers and tutors highly encouraged to apply).

* Impeccable Communication: Exceptional, fluent English. Strong written communication is non-negotiable. This role lives and dies on the quality of the words you put out into the world.

* Fearless Outreach: Comfort with outbound sales activity. Cold outreach does not intimidate you; you understand it is a skill, not a personality trait.

* Unmatched Work Ethic (with Boundaries): You are a self-starter who sees a gap and fills it. You can thrive in a highly intense startup environment, but you also possess the maturity to say "no" and protect your time outside of agreed working hours.

* Remote Readiness: You are based in a major South African city and possess the necessary infrastructure (reliable internet, inverter/UPS) to work seamlessly through load shedding

Benefits

What's in it for you?

* Compensation: $21,600 - $28,800 USD/year

* Exposure: You will get exposure to the full growth function of a scaling edtech startup -- not just one narrow slice of it.

* Impact: You will work directly with senior leadership and see how strategic decisions get made.

* Flexibility: Fully remote with a global team.

* Progression: The role has real room to grow. They promote from within and recognise performance

* Start Date: ASAP

How to Apply Attention to detail is our first filter. To apply, please submit your resume and a short, personalized introduction telling us why this role, and why now. Applications without a personal note will not be reviewed

INDEQL