Digital Media Manager

This role is for one of the Weekday's clients

Min Experience: 3 years

Location: Stanford, CA (Hybrid)

JobType: full-time

Requirements

Responsibilities:

• Manage day-to-day requests, handling content planning, creation, and publishing across Facebook, LinkedIn, Twitter, and Instagram

• Develop and execute social media campaigns to promote events, new programs, and special announcements

• Coordinate with social media campaign freelancers on special projects and weekly tasks

• Upload events videos to YouTube

• Draft, design, test, and deploy 1-4 email newsletters per week using email marketing platform Emma

• Assist in writing compelling copy and subject lines that engage diverse audiences including researchers, students, industry partners, and the general public

• Design email templates and graphics that align with brand guidelines

• Conduct A/B testing to optimize subject lines, content, and send times

• Update social and email templates, signatures, and branding to reflect the merged organization

• Create graphics, videos, and other multimedia content using design tools (Canva, Adobe Creative Suite, or similar)

Skills:

• Proven experience with email marketing platforms (e.g., Mailchimp, Constant Contact, Emma, or similar)

• Experience with social publishing and listening platforms like Brandwatch, Khoros, or Sprout Social.

• Familiarity with higher education, research, or technology sector communications preferred

Education & Experience:

• Bachelor's degree and at least three years of relevant digital media or communications experience, or combination of education and relevant experience.

Must-have skills

Digital media

social media

Good-to-have skills

a/b testing