Demand Generation Manager

Tali AI is on a mission to build industry-leading products that solve real-world problems for clinicians today.

How do we do this? Our AI-powered medical assistant empowers clinicians by removing the administrative burden that pulls them away from patients. When clinicians can focus on care, healthcare becomes more accessible, more human, and more sustainable.

Tali is transforming the industry, serving thousands of clinicians across Canada and the US, accelerating millions of patient encounters annually, saving clinicians more than 10 hours a week. That time goes back to where it matters most, patient care.

We’re looking for a hands-on Demand Generation Manager to build and scale the systems that bring new healthcare organizations into our funnel. You’ll lead campaign strategy, storytelling, and experimentation, turning insights into campaigns that drive awareness, qualified traffic, and signups. You’ll collaborate closely with our Marketing Manager, Paid Marketing Specialist (for execution) and VP of Sales (for strategy).

What You'll Do

* Develop and run integrated demand-gen campaigns that combine content, paid, email, and organic (SEO) initiatives

* Define audience segments, messaging, and creative direction for campaigns

* Collaborate with the Paid Marketing Specialist to launch and optimize paid media across channels

* Build content funnels: blogs, landing pages, webinars, and nurture sequences that convert

* Analyze performance across channels to identify what drives growth and double down on what works

* Continuously test new channels, creative concepts, and conversion paths

You'll succeed if you ...

* Have 4-6 years of B2B SaaS demand-gen or growth marketing experience (healthtech a plus)

* Are obsessed with automation and AI-native demand generation, you leverage tools to move faster and smarter

* Can translate product benefits into clear, motivating campaign ideas that resonate with clinicians

* Are data-driven but creative, comfortable working from metrics and gut alike

* Understand how paid, organic, and content work together to create demand

* Thrive in a startup environment where you can build systems from scratch

* Bonus Point: MBA or formal marketing education

* Bonus Point: Experience at a scale-up or high-growth startup

* Bonus Point: Background in healthtech or healthcare SaaS

More About Tali AI

Perks and Benefits

* All full-time employees enjoy:

* Remote and hybrid work options & flexible work hours

* Comprehensive health and wellness coverage from day one

* Competitive PTO, including winter shutdown Dec 25 - Jan 1, birthdays and Taliversaries, and 'extra long' long weekends

* $2000 annually in "Knowledge Dollars" to learn, grow, and level up

* Quarterly socials & company outings that bring our team together beyond the day-to-day

Our Core Values

⚡️ Bold: we embrace ambitious goals, make courageous decisions, and take calculated risks to drive impactful innovation and growth

🧩 Resourceful: we're self-directed problem solvers; navigating obstacles, learning and acquiring new skills and making sound judgement calls. We consistently deliver on commitments while maintaining a high standard of quality and dependability

📣 Candid: Being, honest, transparent, and open in all interactions, fostering a culture of trust and authenticity

💛 Caring: Actively supporting and empathizing with our people - customers, patients, and colleagues to help them thrive and achieve their goals

Why Join Tali

⚖️ Impact at Scale: What you do here matters. You’ll influence the Tali experience, fueling a team that’s changing how clinicians work and how patients are cared for.

🧰 Technical Excellence: What you build here sets the bar. You’ll work with cutting-edge technology to help shape a truly world-class product.

🚀 Ownership and Growth: What you take on here truly matters. As an early-stage startup, every team member helps shape our technology, culture, and future. Whether you’re a generalist who thrives on variety or a specialist excited to build systems from the ground up, your contributions will be pivotal to what we become.

👷 Build with Purpose and Pride: What you contribute here carries real responsibility. You’ll help build and support systems that handle highly sensitive medical data with care and integrity, earning the trust of clinicians and safeguarding the safety of patients every day.

👏 A Team that Inspires: Collaborate with a talented, driven team that values innovation, humility, and a relentless focus on solving meaningful problems.

Tali Online

🔗 Tali is one of Linkedin's Top Startups of 2025

🔗 Tali is part of the renowned Digital Supercluster Project

🔗 Check out Tali's CEO, Mahshid Yassaei on Cherry Health's Leaders in Healthcare Podcast

We thank all applicants for their interest; only those candidates selected for an interview will be contacted. Tali is committed to providing a barrier-free recruitment process for all candidates. Should you require accommodations at any point throughout the hiring process, please contact People & Culture at [email protected].

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

The compensation range listed refers to an annual base salary that may vary depending on a candidate's relevant qualifications, knowledge, competencies and work experience, and other factors including market conditions. Base salary is only one aspect of our total rewards package. Be sure to check out a summary of our benefits below.