Business Development Representative (BDR)

Turn cold enterprise prospects into qualified opportunities. As Ribbon’s BDR, you will own the top of funnel by identifying ideal accounts, breaking into high-value organizations, and booking high-impact demos that fuel our GTM engine. If you love strategic outbound, creative outreach, data-driven iteration, and the challenge of winning attention from tier-one logos, this is your launchpad.

About Ribbon

We’re on a mission to let every employer find the right people 10× faster. Our always-on, voice-AI interviewer screens candidates in minutes, surfaces the best fits automatically, and frees recruiters to spend time where it counts. From SMBs to Fortune 500s, Ribbon slashes time-to-hire and levels up candidate quality with no extra headcount required.

How you’ll make an impact

* Own outbound prospecting into enterprise and strategic accounts across key verticals, with a focus on Talent leaders, HR executives, recruiting operations leaders, and business stakeholders responsible for high-volume hiring.

* Build and run multi-touch outbound sequences via phone calls (Aircall), SMS, email, LinkedIn, Clay, and Attio workflows to maximize engagement.

* Research accounts deeply to understand hiring patterns, business priorities, org structure, and likely pain points.

* Identify and engage the right stakeholders, including decision-makers, champions, and cross-functional influencers.

* Book qualified meetings and demos for Account Executives by creating urgency and clearly articulating Ribbon’s value.

* Partner closely with AEs to break into priority accounts, coordinate account strategy, and improve conversion within named account lists.

* Capture clear qualification notes around hiring volume, current process, pain points, ATS environment, urgency, and stakeholder map.

* Help refine our outbound motion by testing messaging, learning from objections, and sharing patterns from the market.

* Consistently hit weekly and monthly KPIs tied to outbound activity, meetings booked, show rates, and pipeline creation.

* Become an expert in Ribbon’s product, customer use cases, ROI story, and enterprise buying signals.

We are looking for someone who

* Has 1-3 years of outbound BDR/SDR experience in high-growth B2B SaaS (HRTech/AI is a plus).

* Communicates with purpose - concise, clear, and persuasive

* Has strong phone presence: high energy, confident, quick on your feet.

* Is data-savvy: comfortable with CRMs such as Attio, outreach tools (Aircall, Reply.io, Clay), and reporting on KPIs.

* Learns fast and iterates even faster. Embraces coaching, experiments aggressively, and isn’t afraid to scrap what doesn’t work.

* Operates with high ownership: proactive, organized, and comfortable managing high-volume outreach independently.

* Is resilient, optimistic, and thrives in an early-stage, fast-moving startup.

Why Ribbon

* Competitive salary + meaningful equity. We want you thinking like an owner because you are one.

* Cutting-edge tech. Build with the latest AI tooling, not yesterday’s stack.

* Health & wellness stipend. Your mind and body are part of the product.

* Annual international offsite. Each year, we take our team on an exciting journey to a different international destination. It’s more than just travel, it’s an investment in alignment and collaboration.

* Regular team lunches & meetups in Toronto. Remote first doesn’t mean remote only.

Ready to Standout? How to Apply:

We’ve ditched the cover letter and initial screening. Experience Ribbon’s product by starting your AI interview now - 24/7, no recruiter bottlenecks.

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Showcase Your True Potential: Go beyond your resume and let your skills shine

Stay Tuned: If you’re a match, our team will reach out fast for next steps.

We can’t wait to see how you’ll write Ribbon into every hiring story.