Business Development Representative

ABOUT UNTRAP

Untrap helps Managed Service Providers (MSPs) and leaders in other industries uncover revenue leakage, inefficiencies, and operational blind spots hidden inside their ticketing and service data. We use AI to turn messy operational data into clear, actionable insights that help owners run better businesses.

We’re an early-stage startup building in a large, underserved market. That means the right person won’t just be executing a playbook — you’ll help us build one.

THE ROLE

Reporting directly to the Founder / Head of Sales, you will be responsible for generating qualified meetings with owners and leaders. This is an outbound-heavy role for someone energized by prospecting, experimentation, and hitting goals.

You’ll create opportunities through whatever channels work best — LinkedIn, email, cold calling, outbound tools (Clay, Instantly), direct outreach, and in-person events. You’ll also bring market feedback back to the team to sharpen our messaging, ICP, and go-to-market motion.

WHAT YOU’LL DO

* Generate qualified meetings with owners and decision-makers through multi-channel outbound prospecting.

* Build pipeline using LinkedIn, email, cold calling, social selling, direct outreach, and community/event participation.

* Use outbound tooling and workflows (e.g., Clay, Instantly, sequencing, enrichment) to improve targeting, personalization, and efficiency.

* Research accounts, identify decision-makers, and tailor messaging based on context and operational pain points.

* Test and iterate on outreach angles, messaging, and sequences to improve reply rates, meeting conversion, and show rates.

* Maintain accurate activity tracking, notes, and pipeline hygiene in CRM and outbound systems.

* Collaborate closely with founders/sales leadership on ICP refinement, messaging, campaign ideas, and follow-up strategy.

* Capture and share market feedback from conversations (objections, competitor mentions, pain points, buying signals) to inform product and GTM.

HOW SUCCESS IS MEASURED

* Qualified meetings booked with the right owner/operator profile.

* Pipeline created (sales-qualified opportunities influenced by your outreach).

* Channel efficiency (reply rates, conversion rates, meeting show rates).

* Quality of notes, follow-up discipline, and CRM hygiene.

WHAT WE’RE LOOKING FOR

* 1–5 years of B2B sales or business development experience (SaaS preferred).

* Comfortable with high-activity outbound execution across email + LinkedIn + calling.

* Strong written and verbal communication skills; able to earn trust quickly with owner-operators.

* Self-starter mindset: takes ownership, moves work forward without needing close supervision, and is driven by goals.

* Hands-on experience with modern sales tools and CRMs (or strong willingness to learn quickly).

* Ability to work independently in a remote environment and communicate proactively with a distributed team.

NICE TO HAVE.

* Understanding of the MSP industry (managed services, PSA/ticketing workflows, IT services) or existing relationships in the space.

* Hands-on experience with Clay, Instantly, LinkedIn Sales Navigator, Apollo, or similar tools.

* Experience prospecting at conferences or vertically focused community events.

* Prior experience at an early-stage startup where you helped build (not just run) an outbound motion.

WORK STYLE & ENVIRONMENT

* Startup pace: priorities evolve quickly, and experimentation is encouraged.

* Outcome-focused: you are accountable for results and motivated by targets.

* Remote-first collaboration: clear communication and proactive updates matter.

LOCATION

This role is remote (Canada). Candidates located in the Greater Toronto Area (GTA) will be given preference for occasional in-person meetings and events.

COMPENSATION & STRUCTURE

* Compensation is a mix of base salary and incentive-based pay.

* $90,000 on target income with an approximate 70/30 base-to-variable split.

* Equity options may be available for a candidate with material experience at a SaaS vendor selling into the MSP market, or you have had success growing a company as BDR #1

* Remote-first with 1–2 in-person sessions per month (GTA).

OUR CULTURE

We are building a company where the work speaks for itself. We reward honesty, integrity, collaboration, a client-first mindset, and genuine craftsmanship. We move fast, communicate directly, and hold each other to a high standard because our customers depend on us. If you want a place where your contributions matter from day one and the quality bar is non-negotiable, we’d love to hear from you.

WHY JOIN UNTRAP

* Join early and make a real impact on the company’s growth trajectory.

* Work directly with founders and help shape our outbound motion and messaging.

* Learn the MSP market deeply and build sales skills in a defined vertical with clear ROI.