We Love AI JobsBusiness Development Manager - App Advertisers
Baidu USAAcquires new app advertisers in overseas markets, with a focus on mobile user acquisition and performance marketing. The role owns the sales cycle and revenue pipeline, then works with account management, operations, and product teams to support campaign onboarding and early results.
Skills & Expertise
Key Responsibilities
Prospect and close new app advertisers, owning the sales cycle from outreach through contracting.
Build a forecastable pipeline and achieve quarterly and annual revenue quotas.
Coordinate with account management, operations, and product teams on advertiser onboarding and early campaign success.
Full Description
Job Title: Business Development Manager - App Advertisers
Job Location: Mountain View, CA
Job Type: Full-Time, Onsite, Monday – Friday
About the Role
We are hiring quota-carrying Business Development Manager to aggressively grow our app advertiser business in overseas markets. This is a hunter-focused role responsible for new logo acquisition, revenue growth, and pipeline ownership, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps).
Job Responsibilities
• Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing.
• Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure.
• Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition.
• Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions.
• Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow.
• Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success.
• Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback.
• Represent the company at industry events, conferences, and client meetings as needed.
Qualifications
• Bachelor’s degree or higher, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles.
• Demonstrated hunter mentality, with a track record of sourcing and closing new business.
• Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus.
• Solid understanding of mobile user acquisition ecosystems, including programmatic buying, DSPs, and performance-based pricing models.
• Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation.
• Strong communication, negotiation, and presentation skills.
• Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment.
• Fluency in Chinese Mandarin is a plus; experience working with global advertisers is preferred.
What We Offer
• Competitive base salary plus performance-based commission
• Exposure to global app advertisers and international markets
• High level of ownership and autonomy
• Career growth opportunities within a fast-growing advertising business
Estimated Base Salary Range: $97,000–$150,000 USD